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Marketing is All About the Pace of the Race
By admin | August 31, 2009
Sometimes you need the mentality of a competitive swimmer when you map your chiropractic marketing strategies for the year. You dive in, slicing the waters of competitive ads, pumped full of adrenaline ready to rack up the new patients. About 15 to 20 meters into your race you begin your kick and stroke, hoping to keep ahead of the competition. Just like the swimmer you will always hit a wall, however, you’ve learn how to use that wall for more momentum and you push yourself into the next lap. The competitors on each side off you don’t bother you in the least as they only keep you focused on the pace of the race.
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